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Users will soon have a updated setting that enables them to reduce the volume of AI-made content appearing in their timelines. This step comes as the company disclosed that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

The update is being tested over the following weeks before a global rollout. This shift comes amid a surge in content created by AI, fueled by recent content generation software.

AI Content on Other Platforms

Studies have shown that approximately 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this output is classified as low-quality AI content, a term for substandard, bulk-generated content that is frequently absurd or bizarre.

Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to educational videos, and we want to provide users the option to see more or less of that, based on their own choices,” commented a company executive.

Scale of AI Content

The platform disclosed that there are presently 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 mn videos are added to the platform every day, making AI-generated material a relatively small portion of its complete catalog.

User Control Features

Members will be in a position to reduce or increase the level of artificial media they see by using the content preference setting in the platform and picking AI-made media. Other topics that are already be adjusted under the filter include news, clothing, beauty, and choreography.

Platform Guidelines

The platform’s guidelines require content makers to tag lifelike AI-generated content, and it bans malicious deepfakes of public figures or emergencies. Any believable AI-generated clip that is without a tag can be removed under its terms of service.

Additionally, the platform will henceforth add an artificially created label to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This measure is aimed to deter users from seeking to evade the labeling process.

Educational Initiatives

The company is also establishing a $2 million AI literacy fund for specialists and groups to create educational content about responsible artificial intelligence. This project will assist educational bodies specializing in educating programming and robotics.

Platform Protection

TikTok has justified its content review process, amid discussion over proposals to lay off a large number of safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that staff-based oversight would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to the use of its machine learning processes.

It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is really helping us work at speed.”